Product Marketing Manager
We are currently seeking a skilled Product Marketing Manager to join our dynamic team at Elentra. In this role, you will focus on driving Elentra’s success through strategic marketing initiatives. The ideal candidate will possess strong technical writing skills and play a vital role in content creation, and market intelligence.
- Create engaging marketing collateral, including product brochures, case studies, white papers, and presentations, to effectively communicate the value proposition of the Elentra platform.
- Utilize technical writing skills to produce clear and concise content for various channels, including blogs, articles, and user guides, ensuring alignment with industry standards and regulations.
- Collaborate with product development, sales, and customer success teams to gather insights and ensure alignment between product capabilities and market needs.
- Assist in defining and articulating the unique selling points of Elentra, supporting effective market positioning.
- Contribute to the planning and execution of product launches, working collaboratively with cross-functional teams to ensure successful market entry.
- Stay informed about industry trends, competitive activities, and regulatory changes, providing valuable insights to adapt marketing strategies.
- Conduct thorough market analysis to identify emerging trends, customer behaviors, and potential areas for growth. Provide data-driven insights to guide strategic decision-making.
- Develop comprehensive training materials for internal teams and external stakeholders, ensuring a deep understanding of Elentra’s features and benefits.
- Monitor competitors’ activities and market positioning. Provide regular updates and competitive analysis to inform strategy adjustments and maintain a competitive edge.
- Contribute to cultivating customer success stories and testimonials to showcase the impact of Elentra.
- Represent the company at industry events, conferences, and webinars. Collaborate with the events team to ensure a strong presence and maximize networking opportunities.
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- Proven experience in product marketing, preferably in the post-secondary education, EdTech, healthcare, or medical technology sectors.
- Strong technical writing skills with the ability to convey complex concepts clearly.
- Familiarity with Learning Management Systems (LMS) and the healthcare industry.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
To apply, please send your resume and cover letter to [email protected]. This position offers hybrid or remote options.